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Solutions Guide

Learn how to create and manage solution themes for high-level competitive comparison.

Overview

Solutions are high-level business value themes that group product categories into strategic differentiators. Unlike categories (which are product-specific), solutions span multiple products and enable executive-level strategic comparisons.

Key Concepts:

  • Solutions = High-level themes (e.g., "Enterprise Security", "Time to Value")
  • Categories = Product-specific capabilities (e.g., "Pricing", "Security", "Integrations")
  • Solutions span products: One solution can include categories from multiple products

Note: Solutions require PRO plan or higher.

What Are Solutions?

Solutions group related categories into business outcomes:

Example Solution: "Enterprise Security"

  • Includes categories: Security (50% weight), Compliance (30% weight), Audit Logs (20% weight)
  • May span multiple products if you have different products with security features
  • Aggregated score represents overall "Enterprise Security" capability

Why Solutions Matter:

  • Executive Communication: C-level stakeholders think in solutions, not features
  • Strategic Positioning: Frame competition around business value, not technical specs
  • Multi-Product Comparison: Compare your entire portfolio against competitors
  • Progressive Disclosure: Start high-level, drill down to details when needed

Creating Solutions

Manual Creation

  1. Navigate to Settings > Solutions
  2. Click "Add Solution"
  3. Fill in the form:
    • Name: Clear business outcome name (e.g., "Enterprise Security", "Time to Value")
    • Description: Brief explanation of what this solution represents
    • Category Mappings: Add categories from your products with weights

Category Mappings

Each solution includes category mappings that define:

  • Category: Which product category contributes
  • Product: Which product this category belongs to
  • Weight: How much this category contributes (0.0 to 1.0)

Weight Guidelines:

  • Higher weight = More important to the solution
  • Weights don't need to sum to 1.0 (they're normalized automatically)
  • Example: Security (0.5) + Compliance (0.3) + Audit Logs (0.2) = Total 1.0

AI-Generated Solutions

Solutions can be AI-generated from your product categories:

  1. Navigate to Settings > Solutions
  2. Click "Generate Solutions" (when available)
  3. AI analyzes all products and categories
  4. Suggests 5-7 solution themes with category mappings
  5. Review and approve/modify suggestions

AI Generation Benefits:

  • Discovers patterns across products
  • Suggests strategic groupings
  • Saves time on initial setup
  • Can be edited after generation

Managing Solutions

Editing Solutions

  1. Go to Settings > Solutions
  2. Click "Edit" on any solution
  3. Modify:
    • Name and description
    • Product associations
    • Category mappings and weights
  4. Click "Save Solution"

Deleting Solutions

  1. Go to Settings > Solutions
  2. Click "Delete" on a solution
  3. Confirm deletion in the modal
  4. Solution is removed from all matrices

Note: Deleting a solution removes it from the solution matrix view but doesn't affect underlying category matrices.

Using Solution Matrix

Viewing Solution Matrix

  1. Navigate to Matrix from the main menu
  2. Ensure "Solution View" is selected (default)
  3. Select competitors to compare
  4. Matrix displays solution rows × competitor columns

Understanding Scores

Each cell shows an aggregated score (0-4, Harvey Ball level):

  • 4 (Full): Excellent capability in this solution
  • 3 (3/4): Strong capability
  • 2 (Half): Average/parity capability
  • 1 (1/4): Weak capability
  • 0 (Empty): Missing capability

Scores are calculated from weighted category scores:

aggregatedScore = Σ(categoryScore × weight) / Σ(weight)

Progressive Disclosure

Click any solution row to expand and see:

  • Contributing categories
  • Which product each category belongs to
  • Category weights
  • Individual category scores

This allows you to:

  • Start with high-level strategic view
  • Drill down to technical details when needed
  • Understand how solution scores are calculated

Multi-Product Comparison

Solution View enables comparing your entire product portfolio:

  • Solutions can include categories from Product A, Product B, etc.
  • One competitor comparison spans all your products
  • Strategic view of your complete offering

Example:

  • Solution "Enterprise Security" includes:
    • Security category from Product A (50% weight)
    • Compliance category from Product B (30% weight)
    • Audit Logs category from Product A (20% weight)
  • One matrix cell shows overall "Enterprise Security" score

Best Practices

Naming Solutions

  • Use business outcome language: "Enterprise Security" not "Security Features"
  • Focus on value: "Time to Value" not "Onboarding Process"
  • Keep names concise: 2-4 words maximum
  • Be specific: "Enterprise Data Portability" not "Data"

Weight Assignment

  • Assign higher weights to more critical categories
  • Consider buyer priorities when setting weights
  • Review and adjust weights based on sales feedback
  • Don't over-weight: Keep weights balanced (0.2-0.6 range typically)

Category Selection

  • Include 2-4 categories per solution (optimal range)
  • Too few categories: Solution lacks depth
  • Too many categories: Solution becomes unfocused
  • Choose categories that naturally group together

Multi-Product Solutions

  • Only include categories from products that truly contribute
  • Avoid forcing categories into solutions
  • Consider product maturity when including categories
  • Document which products contribute to each solution

Solution Matrix vs Category Matrix

When to Use Solution View

  • Executive presentations: C-level stakeholders
  • Strategic planning: High-level competitive analysis
  • Multi-product comparison: Comparing entire portfolio
  • Sales enablement: High-level differentiation

When to Use Category View

  • Technical validation: IT/engineering stakeholders
  • Feature comparison: Detailed capability analysis
  • Product-specific: Single product focus
  • Evidence review: Deep dive into specific categories

Exporting Solution Matrix

Solution matrices can be exported to PowerPoint:

  1. In Matrix view with Solution View selected
  2. Click Export menu
  3. Select "Export Solution Matrix"
  4. PowerPoint deck includes:
    • Slide 1: Solution Matrix (high-level summary)
    • Slide 2+: Drill-down slides for each solution (showing categories)

Export Options:

  • Solution Matrix Only: High-level executive view
  • Category Matrix Only: Detailed technical view
  • Both: Complete deck with both views

Troubleshooting

No Solutions Available

If Solution View shows "No solutions configured":

  1. Go to Settings > Solutions
  2. Create your first solution manually
  3. Or use AI generation (when available)

Solution Scores Seem Incorrect

Check:

  1. Category mappings: Are the right categories included?
  2. Weights: Are weights appropriate?
  3. Underlying category scores: Are category matrices up to date?
  4. Product associations: Are the right products included?

Categories Not Appearing

Ensure:

  1. Categories exist in the products you're mapping
  2. Products are properly configured
  3. Category IDs match exactly